July 18, 2016

A solid content strategy is critical, but to tell if your strategy’s successful you need to be able to measure your content marketing ROI. It’s not enough to just look at your revenue before and after implementation. Even if you’ve made more since putting a content marketing strategy into place, if you can’t tell which parts of the strategy are working and which aren’t you might have just gotten lucky.

And though luck is always good to have on your side, making results predictable requires data.

But which data matters? How do you know which of the endless statistical measurements ...